Say what we do, then do it.
We know what we offer, and we stick to the terms agreed with you. Nothing on an invoice that was not agreed first.
About us
Now we tell yours.
The story, in three parts
- 01
The newsroom
Content Beast is led by Cata Balzano: Florida-born, Miami-based, and a working multimedia journalist for fifteen years, across three continents and two languages. She started out as a TV host in Miami, so being on camera is not new either.
- 02
The company
In 2016 she founded Cata Balzano Inc. for multimedia production and publishing, and by 2018 it was working in Europe alongside U.S. partners. She holds a master’s degree in Digital Marketing and Business Transformation, which is where the strategy side of this work comes from.
- 03
Content Beast
Most UGC is made by creators who learned to make content. We came at it from the other direction — we learned how to make people watch, and then pointed that at products brands need to sell. So when a brief lands, we are not guessing at a hook.
15+Years in media
3Continents worked
2Languages, natively
7Services, one desk
The first rule of media is that everything changes all the time, and a story has to travel with it every step of the way. How you tell that story to your community is key to the strategy. And when a product resonates, people buy.
The house rules
Be there.
No agency distance. We are involved in the day-to-day of the brands we work with, and we say so when something is not working.
Everyone at the table.
Multicultural and multilingual audiences are the strategy, not a footnote to it. Everyone should see themselves in the brands they buy from.
Back small businesses.
Most of the brands we love started small. We grow with them, and we keep showing up as they do.
Ways to partner (with Cata)
Beyond the video, here is where else we can put your brand.
Social media placements
Your product gets featured on Cata’s social media accounts, such as Instagram, TikTok or Pinterest, or whichever channels fit the brand.
Presented by your brand See us on InstagramEditorial coverage
We cover the launch, event or concert you invite us to and write it up as a story. If it touches entertainment, such as celebrities, music or pop culture, we can build the story around that angle.
Presented by your brand Visit catabalzano.comA column for your brand
A column on The Sundae Serving Substack, written for your brand, in our voice, sent in a newsletter to our readers. Placing your brand directly in their inbox.
Presented by your brand Read on SubstackShow how we use it
We write a first-person post about your product, or the experience we had with your brand, and show the ways we would actually use it. It runs on Cata’s blog, With Love, Cata.
Presented by your brand Read the blogFifteen years of work leave a trail. Here is where to find it.