Where your brand sits next to its competitors and its audience, and what to say so the right people pick it. Multicultural audiences included from the start, not bolted on at the end.
Where your brand sits next to its competitors and its audience, and what to say so the right people pick it. Multicultural audiences included, not bolted on.
Brands entering a crowded category, brands moving into the Hispanic market in the United States, and businesses that cannot say in one sentence why someone should choose them.
Miami is a good place to learn this: two languages, many cultures and a lot of competition. We read your niche, map where your competitors are and where they are not, and write a line you can use.
Every service is available in English, in Spanish, or in both.
A one-on-one meeting about your goals for the company, what the brand is and where you plan to take it.
A three-month calendar of what we will produce, from events and announcements to the in-betweens.
Once the calendar is approved, it becomes the roadmap. You always know what is being made and when.
Positioning decides what you stand for compared with everyone else. Strategy plans how to show it, channel by channel, week by week. They are often done together.
Yes. Positioning work happens over calls and documents.
A read of your niche and audiences, a competitor map, a positioning line and guidance on what to say in each language.
Send the brief and roughly when you need it. We come back with a rate and a timeline, usually the same day. Nothing here is binding.
Rates depend on the service, the volume and, for video, the usage rights. Everything is agreed in writing before we start.
Send us a brief